Dental Marketing

Dental marketing is a bit like selling something no one enjoys. 50% of the population don't visit a dentist regularly. The other half has chosen a dentist either by proximity, brand awareness, referral, price, or all the above. Regardless of a dentist's business model (high volume and low cost, or low volume higher cost), it's about targeting the right audience for the lowest CPM. Granted, not all CPMs generate the same results.