Let's face it. Every media buy is a test to drive better sales results, and do it as efficiently as possible. That's why it's essential to have experience in your corner. Some buying services out there have agency experience, but respectfully, it's a limited understanding if they've always been on the buyer's side.

We at Medina Communications worked in media sales at CBS, NBC and iHeart radio. That's in-the-trenches experience in both Television and Radio. And by selling media, we know how to negotiate and add value, and we've been doing it for years. Our CPMs are not only well below SQUAD, but well below rate card. Saving a new Client 10%-20% on media costs is what we do.

Medina Communications is on top of emerging trends in media.  Check out our OTT page for insights into this exciting new medium, and learn how we're taking the lead to make Television advertising work better.

Our planning is thorough and strategic. Clients have a detailed media plan with goals and analytics, dates, stations, days/dayparts and target reach.  We monitor a Client's buy to ensure it runs smoothly.  Invoices are accurately, and pain-staking reconciled to ensure that schedules ran as planned.

If you need experienced, hard-working media expertise on your team, call Medina Communications now 720-261-2058. Results. No Excuses.

With the internet and smartphones dominating our media consumption, brands require a strong digital presence. But with so many options from PPC to social, SEO to YouTube, where should you focus your efforts? Medina relies on our core strengths of value and results. Knowing your target market and defining conversion goals are the key components of successful digital strategy. (get in touch with a digital strategy expert for some free advice and customized proposal)

We build custom dashboards and mobile apps, and manage database integration so clients can maximize their marketing and operational efficiencies. Like they say, time is money, and this is where custom digital development can be a real competitive advantage. Most importantly, custom development platforms can provide the customer with a better brand experience that results in more sales conversions. Prior to the pandemic in 2021, we built out Comfort Dental's HIPAA compliant on-line scheduler platform. While on-line scheduling was nothing new, other dentists who offered on-line scheduling didn't properly utilize the asset. In some cases, these platforms were not HIPAA compliant. Other dentists had no on-line scheduler at all, and couldn't operate effectively during the pandemic. Long story short, due to a well executed on-line scheduling platform, Comfort Dental patients could easily schedule dental care during the pandemic quickly and easily. The result was the biggest new patient increase in the company's history during the summer of 2021. A perfect example of how custom platforms can grow sales. Medina Communications favors utilizing in-house and trusted staff for front-end development projects which provides a layer of security and consistency . We don't favor out-of-house developers. The last thing you want is some dude with a skateboard leaving town with your passwords and code. If your agency farms out your development and digital management, you may want to think about who holds the keys.

Every brand has a unique core story. We approach branding with a deep dive into that core story to uncover unique positioning and target market research. Medina works with clients to define their brands and continually refers back to that mission to stay consistent with messaging from logo icon, to standardized fonts and colors, to language and media choices.

Every brand has a unique core story. We approach branding with a deep dive into that core story to uncover unique positioning and target market research. Medina works with clients to define their brands and continually refers back to that mission to stay consistent with messaging from logo icon, to standardized fonts and colors, to language and media choices.

See our Video samples

Before writing copy or designing ads, we drill down to understand the emotional appeal to your target, and why your brand is different and better than the competition. Something called Unique Selling Proposition. Your core strength is your positioning in the marketplace, and Medina Communication's creative strives to be both irrelevant and relevant to make your message impactful. We understand you must break through a crowded marketplace with striking executions. Catch a viewer’s eye with compelling headlines and concepts, mix with bold colors or a custom music jungle, and reinforce the ad with relevant, easy-to-get copy. This is how we pull consumers down the sales funnel for real, measured results. We think through every link in the creative chain. Most agencies start with pretty pictures and funny ideas, but in the end, don't deliver effective ads that actually sell. Medina has been in business since 1996 -- we know a few things.

Medina Communications has the talent and resources to create beautifully memorable images and videos to represent your brand. We employ font nerds that fight for serifs, layout ninjas who boil down messaging for the sake of hierarchy, and UX experts that obsess over the conversion funnel. Tell us your vision, or give our team free reign to blow your mind with pretty pictures that drive sales.

Content isn’t king, content is everything. We never settle for the expected and love to push boundaries to get noticed. It’s not just a social media post, it’s your window to the world, so we work to make every post count with calls to action and creativity that encourages sharing and increases organic reach.

Your website is the cornerstone of your marketing. While ads are a place to be brief and simple, your website is the place to flesh out those ideas. Let’s blog and go in-depth with your expertise. Tell your story in an engaging medium using video, graphics, and targeted copy. Then we’ll take it a step further with custom functionality to increase efficiency and communication between you and your staff.

If a picture tells a thousand words, moving pictures are a novel. But a novel that you can read in 30 seconds. Media will craft a storyline and send our on-staff videographers to your location to shoot and concisely edit an engaging resource for your website and social media. We also produce TV spots for traditional broadcast media along with training and event recap videos that will live on forever in your library and showcase the evolution of your business.
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From product to lifestyle photography, Medina generates customized assets that can be used again and again in your marketing to reinforce your brand. We’re also self proclaimed Photoshop experts that can composite just about anything or make your vacation photo look like a supermodel if you want to impress your acquaintances on social media with a bold faced lie.

Fun fact about us: everyone on staff is a music aficionado. Rob Medina has been playing music for over 30 years and our younger team members are producers. We tap into this collective expertise to craft jingles and unique music beds that are far superior to stock audio or amateur mastering.

We’ve been marketing events since our inception 20+ years ago. Reach your target demo with mass media, and get more granular with personalized invitations and guerilla marketing. Medina knows how to drive foot traffic and deliver the experience that lives up to the promotional hype.

LED billboards, digital signage, interior design and large format graphics all contribute to customer perceptions of your brick and mortar business. Consistent branding, engaging calls to action and on-site video create an inviting 3D space where customers can interact with your company in the flesh.

Social media is a mature media that requires strategy and planning like any other media tactic. Utilizing video content helps your brand break through. Medina develops a content plan and calendar, delegates access and duties to client staff, then plans which posts to boost and how to drive views. Then we track response and measure cost-per-conversion. Social media can have a profound and positive impact on a brand's image if managed well. In today's digital landscape, well executed social media is a must.

We know how to reach the right people at the right time to drive sales. We deploy a variety or geotargeting and geofencing technologies to push offers to potential customers when they are in the vicinity of your business. Plus we can learn a lot about people and their buying habits by observing their movement via mobile application and presenting a polished listing on a real time maps search.

SEO and SEM are some of the most cost efficient ways to drive traffic to your website. Medina starts with goal setting and competitor research to gather as much information as possible before defining a strategy. Then we move to on-page optimization and link building backed up by Google’s Keyword tool and SEM Rush.