80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands effectively and grow consumer bases successfully.
NEW YORK, Feb. 19, 2019 /PRNewswire-PRWeb/ -- 80 percent of consumers say an authentic brand is a top factor in deciding whether or not they will follow a brand – and strategic advertising can position a brand as a trustworthy and honest company that consumers will want to use.
And this year, there are several emerging advertising tactics that will help brands grow effectively, both online and off.
DesignRush.com, a B2B marketplace connecting brands with agencies, unearthed the leading advertising strategies of 2019. These tactics will help brands improve brand awareness, recognition, website traffic, conversions and more.
The top 5 advertising strategies of 2019 include:
Pay-per-click advertisements offer a sharp increase in brand recognition and website traffic for low costs.
In fact, PPC ads improve brand awareness by up to 80 percent. Plus, 53 percent of pay-per-click advertisement traffic derives from mobile.
Brands often use pay-per-click advertising to achieve goals such as:
1. Increased website traffic
2. Generating leads
3. Increasing conversions
4. Improving brand awareness
5. Boosting a marketing campaign
6. And more!
PPC ads can be featured on platforms such as:
- And more!
2. Video Advertising
Video-based advertisements are increasing in popularity, due to the uptick in consumers viewing videos online, easy shareability, and social media-friendliness.
Additionally, video content is projected to drive 85 percent of all online traffic this year.
Common types of video advertisements include:
- Social media videos
- Video content with influencers
- In-stream video ads
- Out-stream video ads
- Product and demo videos
- Interactive video ads
- Web page video ads
- And more!
3. Mobile Advertisements
Mobile ad spending is expected to surpass $28 billion in 2019, which matches consumer's online behavior. After all, more than half of all online traffic comes from mobile devices.
There are many types of mobile advertisements, including:
- Website banner ads
- Interstitial advertisements
- Rich media ads
- Mobile app advertisements
- And more!
Mobile advertisements typically provide a strong return on investment. For instance, mobile ad cost per click (CPC) rates can cost up to 24 percent less than desktop CPCs and have a click-through rate that is 40 percent higher.
4. Native Advertising
Native advertising allows brands to publish content on other sites that appears organic and natural, enabling them to increase consumer reach while providing valuable information.
Native advertising comes in many forms, such as:
- In-feed listings
- Sponsored social media posts
- Promotional blogs and articles
- Paid search ads
- And more!
5. Traditional Advertising
Although digital advertising has taken the lead in brand promotion, traditional advertising efforts will remain viable ways to capture consumers in 2019.
Because upwards of 70 percent of consumers would rather learn about brands through content than traditional ads, native advertising can be an extremely successful strategy.
Types of traditional advertising that brands can utilize include:
- Newspaper ads
- Direct mail
- Print ad campaigns
- And more
"Finding the right type of advertisements for your brand goals is paramount in 2019," says DesignRush Founder and Executive Director Gabriel Shaoolian. "When companies partner with top-rated advertising firms, they can analyze their personalized goals and develop a modern strategy that will reach those objectives at a reasonable cost."
DesignRush's Agency Listing section features the top local and global advertising firms. Some of the top advertising agencies from around the world include:
1. Ad Leverage
Ad Leverage designs campaigns that will not only position a brand as the top-of-mind choice amongst their target consumers, but that will simultaneously give them the day-to-day return on investment that is necessary to grow their campaign or company at the desired pace. They provide an unrivaled understanding of both the general market and Spanish media landscapes here locally in Southern California as well as on a national level. Ad Leverage's mission is simple – to ensure there is no better method or message to facilitate a response inspiring interaction with their client's target consumer than that being used.
Visit Ad Leverage at: https://adleverage.com
AdHang is an online marketing agency based in Lagos, Nigeria that is helping businesses to create online advertising. The agency can help brands create online advertisements, build awareness for their products and services, and increase sales through online advertising in Nigeria. With more than 10 years in creating advertisements for businesses in Nigeria and across Africa, AdHang has consolidated its reputation in helping businesses engage buyers, manufactures reach distributors, entities engage subscribers of services nationwide, and more.
Visit AdHang at: https://www.adhang.com
3. Adsyndicate Services Pvt. Ltd.
Adsyndicate is a full-service advertising agency that means business – business that grows with the trust of their clients and reflects in their ideas. Happy in their exclusive cocoons, they love to build remarkable brands and imprint unforgettable impacts in the minds and hearts of consumers. Exclusivity is a comfort zone that Adsyndicate never wishes to steer away from.
Visit Adsyndicate Services Pvt. Ltd. at: https://www.adsyndicate.in
4. Alternative Adverts Ltd
AlternativeAdvert.com is an ad server that was developed in response to the yearnings of small businesses in Africa to advertise online and achieve better results. The aim is to provide small businesses with a better ad serving platform. In order to do this, they have ensured that their platform is cost effective; simple to use by both big and small businesses, and allows brands to advertise with their local currency instead of dollars or other foreign currencies.
Visit Alternative Adverts Ltd at: https://www.alternativeadvert.com
5. Cleansheet Communications
Cleansheet Communications is located in the heart of Toronto and is led by two of Canada's top industry veterans, who have 11 agency-of-the-year wins between them over their 30-year career. Cleansheet Communications promises access to senior leadership on a daily basis along with a dynamic, experienced agency team.
Visit Cleansheet Communications at: http://www.cleansheet.ca
Dreamentia provides marketing, branding, and advertising services in both offline (TV, radio, print) and online (web, social, email). The company was founded in 2006 and is based in downtown Los Angeles, California.
Visit Dreamentia at: https://dreamentia.com
Echo-Factory launches brands and makes good companies better. They are a full-service advertising agency. "Full Service" means that they will do whatever it takes to get every brand where it wants it to be.
Visit Echo-Factory at: https://echo-factory.com
8. Estudio Salterain
Estudio Salterain offers branding, strategy, design and communication services to organizations that seek to create, strengthen, redesign or communicate their brand, understanding that this aspect makes a difference in today's world. In their work processes, strategy and design are inseparable and operate together seeking differentiation in a world with infinite options.
Visit Estudio Salterain at: https://www.estudiosalterain.com
9. 411 Locals
411 Locals is an internet advertising agency that can improve clients' visibility and brand awareness, thereby generating traffic and sales calls brands to need to thrive in today's competitive marketplace. They help clients from diverse business backgrounds throughout the U.S. succeed by offering them search engine optimization (SEO), social media marketing strategies, high-quality web design, and engaging content marketing to enhance their online presence.
Visit 411 Locals at: https://411locals.com
10. Ganem Group
Ganem Group believes in great ideas because they are convinced that those are the ones that bring great outcomes. Ganem Group searches for great ideas every day with passion, commitment, and talent.
Visit Ganem Group at: https://ganem.mx
Gorilla offers a spectrum of services including brand and creative development, motion and animation production, 360˚ experiences, and social content campaigns. Their creative teams are adept in both direct-to-client relationships and agency support roles, and they offer a diverse roster of international directing talent.
Visit Gorilla at: https://wearegorilla.co
Hawthorne is a full-service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns.
Visit Hawthorne at: https://www.hawthornedirect.com
13. IGM Creative Group
GM Creative Group is a full-service advertising agency and marketing firm who will lead a creative, integrated marketing campaign that works for your company. They understand creative strategies and combine them with cutting-edge technology to launch each client's products or services.
Visit IGM Creative Group at: https://igmcreativegroup.com
Immortology specializes in creating ideas that make more people notice, remember and feel good about brands right now and for years to come. Then, when consumers are ready to buy, they gladly and consistently choose Immortology's clients over their rivals, driving much higher sales and growth.
Visit Immortology at: http://www.immortologyusa.com
15. Marketing and Advertising Design Group LLC
Marketing and Advertising Design Group is an agency of bold visionaries, where style meets strategy, pragmatism meets pizzazz, and business strategy meets a fresh approach. MAD Group employs the science behind the sensation to build powerful brands, campaigns, and businesses. They are passionate, devoted, and seasoned. MAD Group helps brands connect with audiences emotionally and stand out from the noise. They merge tactical marketing strategies with high impact messaging and dynamic advertising design to command the right attention from the right people.
Visit Marketing and Advertising Design Group LLC at: https://www.marketingandadvertisingdesigngroup.com
16. Medina Communications
Medina Communications is Denver's premier full-service advertising agency generating results for their clients since 1996. Advertising agency services include unmatched media buying, graphic design, web site development, search engine optimization, social media management, and pay-per-click.
Visit Medina Communications at: https://medinacom.com
17. Miller Ad Agency
For more than 30 years, Miller Ad Agency has earned a reputation as experts in advertising. They use their unique approach to marketing and advertising to bring brands the effects they are looking for. From boosting your bottom line to growing your market share, Miller Ad Agency achieves results. Whether clients are interested in more traditional advertising methods or attracted to exploring new cutting-edge digital marketing concepts, Miller Ad Agency has them covered.
Visit Miler Ad Agency at: https://www.milleradagency.com
18. Part Three
Some agencies think like artists, but Part Three thinks as business owners. They know the bottom line is not only making sure a brand looks good but making sure revenue is up. Part Three thinks beyond standard marketing practices and uses innovative tactics to maximize the potential of each client. They combine this with a down to earth and realistic approach so brands can understand and feel comfortable with the services they provide.
Visit Part Three at: https://www.partthree.com
19. Red Thread Creative
Every brand has something to say, and Red Thread Creative can show them how and where to say it in order to achieve your business goals. They provide creative, cost-effective marketing communications and advertising that put businesses in-touch with their audience. Services include business-to-business and business-to-consumer marketing, cost-effective advertising and media-buying, brand identity and development, creative concepts, graphic design and illustration, design for print and digital, photography and video for traditional and digital platforms, website design and development, and more.
Visit Red Thread Creative at: https://www.redthreadcreative.co.uk
20. Rock Candy Media
Rock Candy Media is a full-service Austin marketing firm and advertising agency specializing in SEO, content strategy, design, messaging, UX, and branding.
Visit Rock Candy Media at: https://rockcandymedia.com
21. 6th Borough Agency
6th Borough Agency is an independent Miami advertising and branding agency. They were built to serve the existing and emerging startups and small to mid-sized business owners, are eager to create calculable growth via digital and traditional marketing channels and employ breakthrough strategic creative and design.
Visit 6th Borough Agency at: http://miamiadvertising.agency/
22. SmartyAds LLP
SmartyAds is a full-stack programmatic advertising company that has a goal to make advertising campaigns of its clients easy and successful. SmartyAds created Demand-Side Platform, Supply-Side Platform, Ad Exchange and White Label Solutions to help advertisers and publishers.
Visit SmartyAds LLP at: https://smartyads.com
23. Taylor Advertising LLC
Trust is important when it comes to brands choosing someone to help them market their business. Brands need to know that they can trust their marketing executive to understand their business and do what it takes to ensure a successful campaign – and Taylor Advertising does.
Visit Taylor Advertising LLC at: https://www.tayloradvertising.com
24. The Media Angel
The Media Angel is an independent advertising agency based near Cardiff, South Wales. They offer an expert, impartial media planning and buying service across all media platforms. Their passionate team shares many years of multimedia expertise, tailoring bespoke marketing solutions and delivering results to clients across all sectors.
Visit The Media Angel at: http://themediaangel.co.uk
25. 360 Agency Berlin
360 Agency Berlin is an integrated advertising agency delivering campaigns across the different disciplines of advertising. They aim to redefine target audiences, the communication architecture, the creative assets, and the media touch points to ensure a perfect consistency of strategy, creativity, production and media planning for every brand.
Visit 360 Agency Berlin at: https://www.360agencyberlin.com
Brands can view the best advertising firms by pricing, portfolios, case studies, reviews, leadership and more on DesignRush. Users can easily filter to compare ad agencies and find the best agencies that will promote their brands effectively.
About DesignRush: DesignRush.com is B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Advertising Agencies, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.