Negotiated 45% savings on the total media buy.
For Trade advertising, we purchased ads in 9 national automotive parts publications targeting wholesale/retail automotive parts dealers. Through diligent negations we saved Gates $23,240 or 24% year over year on this buy.
For Power Sports advertising, we purchased 9 national powersports publications targeting ATV/Snowmobile owners. Determined negations saved Gates $24,515 or 55% year over year on this buy.
Micro V advertising included the purchase of 2 national automotive repair magazines. Negotiated savings totaled $1,623 or 28% year over year.
Master Market advertising required the purchase of 2 national rental equipment magazines saving $1,804 or 20% year over year.
Acceleration sessions involved buying 1 automotive trade show magazine resulting in a savings of $1,662 or 53% year over year.