- Media Buying
- Digital Strategy
Let's face it. Every media buy is a test to drive better sales results, and do it as efficiently as possible. That's why it's essential to have experience in your corner. Some buying services out there have agency experience, but respectfully, it's a limited understanding if they've always been on the buyer's side.
We at Medina Communications worked in media sales at CBS, NBC and iHeart radio. That's in-the-trenches experience in both Television and Radio. And by selling media, we know how to negotiate and add value, and we've been doing it for years. Our CPMs are not only well below SQUAD, but well below rate card. Saving a new Client 10%-20% on media costs is what we do.
Medina Communications is on top of emerging trends in media. Check out our OTT page for insights into this exciting new medium, and learn how we're taking the lead to make Television advertising work better.
Our planning is thorough and strategic. Clients have a detailed media plan with goals and analytics, dates, stations, days/dayparts and target reach. We monitor a Client's buy to ensure it runs smoothly. Invoices are accurately, and pain-staking reconciled to ensure that schedules ran as planned.
If you need experienced, hard-working media expertise on your team, call Medina Communications now 720-261-2058. Results. No Excuses.
Before writing copy or designing ads, we drill down to understand the emotional appeal to your target, and why your brand is different and better than the competition. Something called Unique Selling Proposition. Your core strength is your positioning in the marketplace, and Medina Communication's creative strives to be both irrelevant and relevant to make your message impactful. We understand you must break through a crowded marketplace with striking executions. Catch a viewer’s eye with compelling headlines and concepts, mix with bold colors or a custom music jungle, and reinforce the ad with relevant, easy-to-get copy. This is how we pull consumers down the sales funnel for real, measured results. We think through every link in the creative chain. Most agencies start with pretty pictures and funny ideas, but in the end, don't deliver effective ads that actually sell. Medina has been in business since 1996 -- we know a few things.
Medina Communications has the talent and resources to create beautifully memorable images and videos to represent your brand. We employ font nerds that fight for serifs, layout ninjas who boil down messaging for the sake of hierarchy, and UX experts that obsess over the conversion funnel. Tell us your vision, or give our team free reign to blow your mind with pretty pictures that drive sales.
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In business since 1996, Medina Communications has eight decades of combined staff experience. We have a proven track record of increasing sales and growing brands.
Medina offers over 20 years experience in Dental Marketing, growing a small, Colorado DSO into the largest dental franchise in America with 180 offices and $300 million in annual sales. That didn't happen by accident.
We're unique because we have insider knowledge of the media business based on prior work experience with NBC, CBS and IHeart. We also have prior work experience with Albertson's, Kraft, General Foods, Planters and Nabisco. We know how to connect advertising with retail.
If you're looking to consolidate your business, you've come to the right place. Our services are comprehensive, from mass media to digital, and from production to retail promotion, it's all in one place for consistency, speed and scale.
If you're serious about your marketing, and you're looking for serious marketing people, reach out today.
We helped grow Comfort Dental’s business from 30 to 150 offices.
Struggling to find impactful and effective designs, DISH engaged us to produce materials for their direct marketing and retail POS.
We increased reach and frequency by 40% without additional budget and helped national sales reach record levels.
Gates Corporation engaged us to buy national trade publications. Our tenacious negotiation style saved Gates 45% on the total media buy.
A client since 1996, we manage radio, digital media and graphic design.
Branding, TV, Radio, Outdoor, PPC, SEO, Retail, Ops
Medina implemented a full rebranding campaign for this POS company including logo, website, UX, icon pack and supporting materials.
Strategic media buying breaks through the tech industry clutter in key markets.