ExtraHop is a cybersecurity company that competes in a crowded “tech” marketplace. Medina Communications placed strategic media buys to break through the industry clutter in key markets. We negotiated hundreds of thousands of dollars in added media value to drive both brand awareness and website visits.
During a 5 week TV flight, website sessions were up 36% compared to the previous 5 weeks. Strong brand awareness increases website visits.
ExtraHop received 1.8X brand exposure for the money because of the buying strategies deployed by Medina Communications
Aggressive negotiations paid off by getting ExtraHop nearly twice the reach for the dollar as compared to rate card.
After evaluating dozens of outdoor advertising options between SFO Airport and downtown San Francisco, Medina Communications purchased one of the most high profile billboards in the bay area. ExtraHop’s billboard was the last board to be seen by drivers before exiting the highway to the Moscone Center for the RSA Convention.