Digital Marketing

Media Buying and SEM Results

The web designer is like an architect, they make a functional feast for the eyes. We all know good design when we see it but coordinating form and function is more challenging than choosing a default Wordpress template. Medina Communications balances purpose, simplicity and navigation into a frictionless web experience to convert shoppers into appointment requests. Hand-pick some positive customer testimonials, create a clear call to action (CTA), a way to make or request an appointment and always display a phone number near the top of the website. Directions, street view of the practice, practice overview, doctor information, practice areas, and insurance information are also required. Our designers are experts in neat, clean, informative designs, the aesthetics of good design, UX (user experience) and UI (user interface). Good navigation, eliminating clutter, and having lots of white space are all very important. A professional dental service organization (DSO) allows dentists, managers and staff to practice dentistry and provide excellent customer service and professional office management. Medina Communications coordinates the branding and writing to hit the write tone with patients, delivers vital information, and sustains the practice with appointment conversions. Every part of the web experience should be frictionless because choosing a dentist, like most buying decisions, is made quickly, based on emotions. The ideal potential patient evaluating the practice is the most important target leading to new business. Are they looking for a dentist? Comparing practices? Looking for directions or do they want to make an appointment now? Understanding why they are on the website making important decisions helps in making design decisions which lead to practice success.

Website Developer for Dental Practices

Medina Communications developers are experienced DSO website developers, coordinating the website design and SEO requirements into a finished on-brand, mobile-friendly, quickly loading website, true to design and business requirements. They are responsible for all technical aspects of the website backend, the server, domain registration, implementing structured data, programming and tags. They assist the customer in making web platform decisions such as shopping carts, CMS (Content Management Systems), hard-coded websites such as Bootstrap, and hybrid-curated systems such as Wix and Squarespace. These decisions should be carefully considered because they will affect marketing and practice management success for several future years. Developers also advise clients on website security regarding decisions on HIPAA compliance, SSL certificates, regular backups, server updates, managing error messages, and preventing SQL injections (a common hacking method).