Articles - Medina Communications

Medina Communications Excited to Announce 5-Star Rating on Clutch

March 17, 2020 Medina Comm. One of our many marketing and advertising services here at Medina Communications is outdoor media buying, or out-of-home advertising (OOH), such as billboards. You may ask, how effective are billboards really? But according to Hubspot.com, OOH advertising is 382% more effective than widely viewed TV ads. In 2019, we happily partnered with ExtraHop to provide … Read More

Think outside the media cakebox

August 23, 2019 Bryce King, Creative & Digital Director If you did a deal with a media company, and it started with a cake, you might have a problem. We cranked up a new client on the radio and wouldn’t you know it, other stations came out of the woodwork. One station in particular got our attention when they dropped … Read More

O’Toole’s Garden Centers

Branding, TV, Radio, Outdoor, PPC, SEO, Retail, Ops

Media Buying

Media buying is a lot more art than science. Consumers have a multitude of media choices ranging from traditional to digital. With so many media options, there is a great opportunity to be creative with media choices, but it’s also far more complicated. Media buying begins with developing a media strategy that fits the broader marketing strategy. For example, the … Read More

Top 25 DesignRush’s Ad Agencies

https://finance.yahoo.com/news/best-advertising-strategies-2019-plus-101500966.html 80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands effectively and grow consumer bases successfully. NEW YORK, Feb. 19, 2019 /PRNewswire-PRWeb/ — 80 percent of consumers say an authentic brand is a top factor in deciding whether or not they will follow a brand – and … Read More