Strategic media buying breaks through the tech industry clutter in key markets.
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March 17, 2020Medina Comm.One of our many marketing and advertising services here at Medina Communications is outdoor media buying, or out-of-home advertising (OOH), such as billboards. You may ask, how effective are billboards really? But according to Hubspot.com, OOH advertising is 382% more effective than widely viewed TV ads. In 2019, we happily partnered with ExtraHop to provide marketing and … Read More
August 23, 2019Bryce King, Creative & Digital DirectorIf you did a deal with a media company, and it started with a cake, you might have a problem. We cranked up a new client on the radio and wouldn’t you know it, other stations came out of the woodwork. One station in particular got our attention when they dropped off a … Read More
Media buying is a lot more art than science. Consumers have a multitude of media choices ranging from traditional to digital. With so many media options, there is a great opportunity to be creative with media choices, but it’s also far more complicated. Media buying begins with developing a media strategy that fits the broader marketing strategy. For example, the … Read More
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