O'Toole's Garden Centers - Medina Communications

While deals and sales are always important, Medina creatives dig deeper to understand customer motivations and develop messaging that speaks to them on an emotional level in addition to a practical level. We updated the O’Toole’s logo and wrote the slogan/jingle for “Let’s Grow Together!” to capture the universal appeal of gardening which brings together families, neighbors, and communities.

Video

Digital

Medina Comm’s full service philosophy applies to how we handle digital services like PPC, SEO and Reputation Management. SEO efforts doubled search visibility in the first year. Targeted PPC and web coupon efforts were designed to capitalize on engaged website visitors. We monitor the O’Toole’s brand online to cultivate customer relationships. We make the best of occasional negative reviews by trying to win back customers and implement real operational changes based on their feedback.

Experiential

Retail

Entrepreneurship. Resilience. Family. Loyalty. Nature… Clients and agencies who share core values can integrate in dynamic ways. We’re cultivating creative work that moves the needle on sales. High expectations are another commonality between Medina and O’Toole’s.
Let’s grow together!

Media Buying and SEM Results

2019 branded search impressions are 236% of 2018 totals, showing that our traditional media buying translated into digital buzz and Google searches for “O’Tooles”.

Medina’s on-page SEO efforts increased organic traffic to OToolesGardenCenters.com by 31% year over year.

Media Buying and SEM Results

2019 branded search impressions are 236% of 2018 totals, showing that our traditional media buying translated into digital buzz and Google searches for “O’Tooles”.

Medina’s on-page SEO efforts increased organic traffic to OToolesGardenCenters.com by 31% year over year.

Event Marketing Results

Year over year the 40th Anniversary Extravaganza event increased weekly sales at retail by 55%.

Weekly foot traffic was up 41% during the 2019 event, a key metric of success for event marketing.

Event Marketing Results

Year over year the 40th Anniversary Extravaganza event increased weekly sales at retail by 55%.

Weekly foot traffic was up 41% during the 2019 event, a key metric of success for event marketing.

BEFORE

AFTER

Medina’s full service approach to the O’Toole’s account helped spark an evolution of their business. The client has internalized their new slogan “Let’s Grow Together!” and is using it for staff development in addition to being their customer-facing message. We’re streamlining retail by focusing on best sellers and cross promotion along with repurposing materials to build new POS displays that will proudly showcase the recently updated O’Toole’s Garden Centers logo. Here’s to another 40 years of success!

Media Buying and SEM Results

Media Buying and SEM Results

Event Marketing Results

Event Marketing Results

Results. No Excuses.