Media Buying

Let's face it. Every media buy is a test to drive better sales results, and do it as efficiently as possible. That's why it's essential to have experience in your corner. Some buying services out there have agency experience, but respectfully, it's a limited understanding if they've always been on the buyer's side.

We at Medina Communications worked in media sales at CBS, NBC and iHeart radio. That's in-the-trenches experience in both Television and Radio. And by selling media, we know how to negotiate and add value, and we've been doing it for years. Our CPMs are not only well below SQUAD, but well below rate card. Saving Clients 10%-20% on media costs is what we do.

Medina Communications is on top of emerging trends in media.  Check out our OTT page for insights into this exciting new medium, and learn how we're taking the lead to make Television advertising work better.

Our planning is thorough and strategic. Clients have a detailed media plan with goals and analytics, dates, stations, days/dayparts and target reach.  We monitor a Client's buy to ensure it runs smoothly.  Invoices are accurately, and pain-staking reconciled to ensure that schedules ran as planned.

If you need experienced, hard-working media expertise on your team,
call Medina Communications now 720-261-2058.

Results. No Excuses.