Red Robin
Red Robin engaged us to buy radio with the goal of increasing customer visits to their national store locations. We helped increase national sales to record levels while share price of RRGB stock traded at nearly four times its value.
Compared to previous agency performance, we increased reach and frequency by 40% without increasing ad budgets.
Red Robin is an example of how we work hard to earn our client's trust. We take the time to negotiate every schedule to ensure the greatest return on investment.
“[Medina] has had a direct impact on our bottom line by increasing sales while reducing media expenditures. Their strategy and buying methods helped build the brand and drive sales. They "get it" when it comes to buying media because they’ve been on the other side [selling media]. This insight helps them really add value to the media-buy by creating more points and stronger spot placement. Traditional agencies, which typically use entry-level personnel to negotiate, can’t match their experience. The agency PRINCIPLES actually do the buying to ensure that we get the most value and best rates.”
– Sheryl Randolph, Marketing Director
