Dental Marketing
Dental marketing is unusual. Consider that dental is something everyone needs but nobody wants. About half the population doesn't see a dentist regularly. You can see the uphill battle.
The dental industry has lagged behind other industries when it comes to adopting sophisticated marketing techniques. Only in the last few years has digital become a marketing cornerstone for DSOs. However, most DSOs don't seriously coordinate the digital elements for maximum effectiveness. One vendor is handling the website, another manages social media, another oversees reviews, and so on. It's a mess. Compounding the problem, many "dental agencies" espousing dental expertise are just tech nerds trying to make a buck in dental, and they know little about the industry itself.
You may be considering consolidation of your marketing, but finding a qualified agency is difficult.
Medina Communications is different.
We began working in dental marketing back in 2001. We helped build the largest dental franchise in the U.S. with 150 offices across 7 states, and $300M in annual billing. We handle a DSO with 32 offices across 6 states. You might say, no one can touch our experience. Frankly, no one is even close.
Established in 1996, Medina Communications is a full-service dental agency that has the experience and track record to grow your DSO. Reach out today.
View Case Study
Effective dental marketing starts with understanding HIPAA and how these laws affect data transfer between patients and dental offices. This is an essential element in the digital space. Effective Digital Marketing should fundamentally include a functional and dynamic website with online scheduling. Also, a reviews generator program for best reviews and Google ranking, a social media element, and a search engine management effort. However, digital marketing isn't enough to keep a dental practice busy. In fact, digital marketing alone isn't enough to drive any brand long-term. DSOs who play in this realm solely will pay high Costs-Per-Thousands, and find it difficult to break through the clutter to build awareness and greater patient volume.
